rocketman
Nitro Member
In explaining the rationale for BRUT’s NHRA departure, Marc Broccoli, Director, Men’s Category Marketing, Idelle Lab’s, Ltd. stated:
"While the NHRA sponsorship provided new visibility to BRUT, it is still, in the context of sports marketing sponsorships, a comparatively small brand. As the price of competitive, high-profile sponsorship in the Top Fuel classes of drag racing escalates, it has become very difficult for BRUT to remain as active and visible a participant as we want it to be."
This is what I've been saying: The cost to field a fuel car has cost more than what a sponsor in most cases is willing to pay. This is a BIG problem. Pro Drag racing can't continue on this collision course with true economics. I don't care what they are getting in NASCAR because we aren't NASCAR.
"While the NHRA sponsorship provided new visibility to BRUT, it is still, in the context of sports marketing sponsorships, a comparatively small brand. As the price of competitive, high-profile sponsorship in the Top Fuel classes of drag racing escalates, it has become very difficult for BRUT to remain as active and visible a participant as we want it to be."
This is what I've been saying: The cost to field a fuel car has cost more than what a sponsor in most cases is willing to pay. This is a BIG problem. Pro Drag racing can't continue on this collision course with true economics. I don't care what they are getting in NASCAR because we aren't NASCAR.