Nhra, Motel 6, Brut And Nitro Fish Wear To Select “ultimate Nitro Fan” (1 Viewer)

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GLENDORA, Calif. (July 3, 2007) – NHRA, official hotel partner Motel 6, BRUT® and Nitro Fish Wear have teamed up to select the Motel 6 “Ultimate Nitro Fan” at ten events on the 2007 NHRA POWERade Drag Racing Series schedule. In conjunction with the “Ultimate Nitro Fan” experience, the BRUT® and Nitro Fish Wear teams have offered access to their teams. Fans can register for the “Ultimate Nitro Fan” sweepstakes online at NitroRaceFan.com or link to the registration Web site through Motel6.com, BrutRacing.com, Nitrofish.com or NHRA.com.

“We’ve been involved in many motorsports series, and it seems drag racing fans are the most passionate about their racing,” said Eric Studer, senior vice president of marketing services for Accor North America. “Last year’s Ultimate Nitro Fan promotion was a big success for Motel 6 and all our co-op partners. This year we’ll work with our good friends at Brut and Nitro Fish.”

In advance of the Mopar Mile-High NHRA Nationals in Denver, Colorado on July 14-15, a fan will be chosen as the Motel 6 “Ultimate Nitro Fan.” The “Ultimate Nitro Fan” and their guest will receive two tickets for the Saturday and Sunday of the event, a full, NHRA-guided tour of the track and its facilities, and will meet FRAM Top Fuel dragster driver Cory McClenathan.

“We are excited to offer this behind the scenes interactive experience to a lucky fan at select NHRA POWERade Series events,” said Glen Cromwell, vice president for national event marketing, NHRA. “At each of the designated events, The ‘Ultimate Nitro Fan’ will be included in pre-race ceremonies and will be able to enjoy a backstage pass like no other. NHRA POWERade Series fans are the best in motorsports and we are thrilled to be able to offer this exciting program that rewards their loyalty.”

Highlighting Saturday’s visit for the “Ultimate Nitro Fan” will be a trip to the VIP starting line viewing area during a Top Fuel or Funny Car qualifying run. Also, FRAM Top Fuel driver Cory McClenathan will provide a behind the scenes tour of his team’s pit area. Team drivers will meet with the winner for a photo opportunity and will present the winner with a special Nitro Fish Wear and BRUT® gift package.

To conclude the ultimate motorsports experience, the “Ultimate Nitro Fan” contest winner will also be introduced on-stage with the professional drivers during Sunday’s pre-race ceremonies and will help present the Motel 6 “Who Got the Light?” award to the winner – the driver who wins a round of eliminations with the closest margin of victory over their competitor. The introduction and award presentation will be broadcast at the track on the Motel 6 Vision Jumbotron.

Sweepstakes races include: the Mopar Mile-High NHRA Nationals (July 14-15), Schuck’s Auto Supply NHRA Nationals (July 21-22), the Fram Autolite NHRA Nationals (July 28-29), the Toyo Tires NHRA Nationals (Aug. 18-19), the Mac Tools U.S. Nationals (Sept. 1-2), the O’Reilly Mid-South Nationals (Sept. 15-16), the O’Reilly NHRA Fall Nationals (Sept. 22-23), the Torco Racing Fuels NHRA Nationals (Oct. 6-7), the ACDelco Las Vegas NHRA Nationals (Oct. 27-28) and the Automobile Club of Southern California NHRA Finals (Nov. 3-4).

About Motel 6
Motel 6 offers the best price of any national chain at more than 850 company-owned and franchised locations covering 48 U.S. states and Canada. For 21 years Motel 6 has used the tagline, “We’ll leave the light on for you,” earning the chain the highest brand recognition in the economy lodging segment. Motel 6 was the first national pet friendly chain, welcoming pets since 1962. Standard amenities include free local phone calls, no long distance access charges, free morning coffee, data ports, and cable channel line-up with premium channels including HBO, ESPN/ESPN2, and CNN. Most locations offer swimming pools and guest laundry facilities. For more information, visit Motel 6.

About Accor North America
Headquartered in Carrollton, Texas, Accor North America operates more than 870 upscale and economy properties including nationwide economy leaders Studio 6 and Motel 6 and the upscale Sofitel and mid-scale Novotel and Ibis hotel locations in the U.S., Canada and Mexico. For more information, visit Accor North America.

About Accor Worldwide
Accor, the European leader in hotels and tourism, and a global leader in corporate services, operates in nearly 100 countries with 170,000 employees. It offers to its individual and corporate clients 40 years of expertise in its two core businesses:

- Hotels, with the Sofitel, Novotel, Mercure, Suitehotel, Ibis, All Seasons, Etap Hotel, Formule 1, Motel 6 and Studio 6 brands: over 4,100 hotels and 486,000 rooms in 90 countries, as well as strategically related activities, such as Lenôtre ;

- Services to corporate clients and public institutions: 23 million people in 35 countries benefit from Accor Services products – meal and food vouchers, people care, incentive and loyalty programs.

About BRUT®
BRUT® Cologne and After Shave launched in 1964 as a prestige fragrance from Faberge. The initial campaign featured Mickey Mantle, Wilt Chamberlain, Hank Aaron, and later, Joe Namath. In 1978 it was purchased by Unilever and extended into Anti-Perspirant and Deodorant. Helen of Troy Limited acquired the brand in 2003, and extensive national research shows that it has retained its status a classic masculine scent. The Anti-Perspirants and Deodorants offer 24-hour protection with TRIMAX®, the latest odor-protectant technology. Future plans include line extensions into other men’s personal care and grooming categories.

About NHRA
Headquartered in Glendora, Calif., the NHRA is the primary sanctioning body for the sport of drag racing in the United States. It presents 23 national events through its NHRA POWERade Drag Racing Series. The NHRA has more than 80,000 members nationwide and 140 member tracks. The NHRA-sanctioned sportsman and bracket racing series’ provide competition opportunities for drivers of all levels. The NHRA develops the stars of tomorrow by offering the NHRA Lucas Oil Drag Racing Series, NHRA Xplod Sport Compact Racing Series, NHRA Summit Racing Series and the NHRA Street Legal Drags presented by AAA. The NHRA also offers the O’Reilly Auto Parts Jr. Drag Racing League for youths ages 8 to 17.
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