Iffen I remember correctly, Exide was his first major sponsor, and they bowed out at the end of the season, even though he'd won the championship.
What does he do for a sponsor besides race?
Most deals seem to be 3 year programs. So for Tony to get almost 20 with the Army was awesome. And while finding sponsors has NEVER been easy, it’s even harder today. The budget required to race at the pro level is out of control, and the whole advertising model has changed dramatically. So, it takes a lot more work and creativity to put these deals together.
Oh I totally agree! But, the work is in selling it, like anything else. And F1? Lewis Hamilton could buy the entire NHRA off a couple seasons worth of salary. But that form of racing is a whole different world, an entirely different financial model that I don’t know enough about to explain. I do enjoy watching it.This is true. But I think drag racing is still a bargin, compared to NASCAR and Indy Car. Not even gonna mention Formula One.
I had to look it up. I never knew Fluke sponsored a car. We use a bunch of their stuff at my job. That would be cool to see them back.