PartSource to Sponsor “Championship Sunday” at Three Canadian Knoll Gas Nitro Jam Eve (1 Viewer)

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PartSource to Sponsor “Championship Sunday” at Three Canadian Knoll Gas Nitro Jam Events

PartSource, the Canadian Auto Parts chain, one of the leading and fastest-growing retail auto parts companies in Canada, has entered into an agreement with IHRA and Live Nation – Motorsports to sponsor “Championship Sunday” at the three 2008 Knoll Gas Nitro Jam national events to he held in Canada. The races at Castrol Raceway in Edmonton, Grand Bend Motorplex in Ontario and Cayuga, also in Ontario, will all feature PartSource on the day their championships are determined.

“As one of the leading national specialty destinations for automotive parts, PartSource caters to the auto enthusiast,” said PartSource vice president Bruce Allen. “We also share our customer’s passion for racing, which is why it makes perfect sense for PartSource and the International Hot Rod Association series to come together to bring this exciting sport to Canadian racing fans.”

PartSource has retail locations all across Canada, including Calgary, Edmonton, Saskatoon, Moose Jaw, Winnipeg, Guelph, Waterloo, Kitchener, Cambridge, Brantford, Hamilton, St. Catharines, Oshawa, Windsor, Barrie, Sarnia, London and Ottawa. Allen looked at the Canadian Knoll Gas Nitro Jam events as the perfect platform to connect with car enthusiasts.

“Through PartSource’s active involvement in motorsports events over the years we have shared in the excitement and enthusiasm that racing fans have for this sport,” he said. “We want to contribute our own leadership and expertise through this exciting partnership with IHRA to bring this event series to participants and fans across the country.”

The Rocky Mountain Nationals featuring PartSource Championship Sunday will take place July 4-6 at Castrol Raceway in Edmonton, Alb. The Mopar Canadian Nationals featuring PartSource Championship Sunday will be held July 18-20 at Grand Bend Motorplex in Grand Bend, Ont. while the IHRA Canadian Nationals featuring PartSource Championship Sunday will take place Sept. 19-21 at Toronto Motorsports Park in Cayuga, Ont.

“PartSource is such a strong, active marketing partner and we’re thrilled they are involved with our Canadian races,” IHRA president Aaron Polburn said. “Our Canadian fans have proven to be passionate about IHRA Drag Racing and we look forward to this relationship and having a lot of fun at the races this season.”

For more information about PartSource, please visit the company’s website at
Automotive auto parts catalog – The best auto part prices by part number around - PartSource: auto parts.

About IHRA
Headquartered in Norwalk, Ohio, the International Hot Rod Association (IHRA), a division of Live Nation, promotes professional, semi-professional and local level racing opportunities for drivers at all levels. The $19.5 million Knoll Gas Nitro Jam™ Drag Racing Series is an 11-event North American professional drag racing circuit. In 2008, the series will be comprised of eight events in major cities throughout the United States and three in Canada. The Summit Racing Equipment Pro-Am Championship presented by Mr. Gasket consists of competition at national events and 40 events in six regional divisions, while IHRA’s Summit SuperSeries is conducted nearly every weekend at over 85 IHRA-sanctioned tracks. Providing a safe environment to develop future stars, IHRA offers the Junior Dragster Racing Series for youths ages 8-17. Stand-alone events include Live Nation’s entertainment-filled “Thunder Jam” shows and the street legal racing and lifestyle event series Kumho Street Warriorz. More information can be found at NitroJam.com.

About Live Nation
Live Nation is the world's largest live music company. Our mission is to inspire passion for live music around the world. We are the largest promoter of live concerts in the world, the second-largest entertainment venue management company and have a rapidly growing online presence. We strive to create superior experiences for artists and fans, regularly producing tours for the biggest superstars in the business, including The Rolling Stones, Barbra Streisand, Madonna, U2 and Coldplay. Globally, we own, operate, have booking rights for and/or have an equity interest in more than 160 venues, including House of Blues® music venues and prestigious locations such as The Fillmore in San Francisco, Nikon at Jones Beach in New York and London’s Wembley Arena. Our websites collectively are the second most popular entertainment/event websites in the United States, according to Nielsen//NetRatings. In addition, we also produce, promote or host theatrical, specialized motor sports and other live entertainment events. In 2006, we connected nearly 60 million fans with their favorite performers at approximately 26,000 events in 18 countries around the world. Headquartered in Los Angeles, California, Live Nation is listed on the New York Stock Exchange, trading under the symbol “LYV.”
 
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