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Marketing 101

This is a discussion on Marketing 101 within the NHRA forum, part of the Pit Area category; One thing to keep in mind is that NASCAR does not promote individual races. That is up to the tracks. ...


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  #16  
Old 08-24-2007, 11:23 AM
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Re: Marketing 101

One thing to keep in mind is that NASCAR does not promote individual races. That is up to the tracks. So any deal between Dover and Sunoco stations in Maryland and Virginia would be between the track and the dealer's association in those states, not NASCAR.

NASCAR promotes NASCAR. The tracks promote the races. Of course, NASCAR makes things a lot easier for the tracks by doing such a good job of building the NASCAR brand.

Jim
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  #17  
Old 08-24-2007, 11:29 AM
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Re: Marketing 101

Quote:
Originally Posted by PJ Sapienza View Post
According to a pm I received from somone involved with them, Sunoco used to be involved with Drag Racing but didn't like the treatment they received (or didn't received)
Sunoco is STILL involved in drag racing, but on an individual track level. For example, Sunoco is the official fuel at Maple Grove and the company logo was on the wall at the national event last week.

Jim
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  #18  
Old 08-24-2007, 11:43 AM
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Re: Marketing 101

I would suggest to HD Partners that they begin their administration of the Prodessional series by assembling an advisory group of the top business people in the sport. I mean, of course, Forrest Lucas, Evan Knoll, Kenny Bernstein, Jim Head, Don Shumacher and countless others who have demonstrated the ability to manage a business enterprise.
I know that Mike Ashley and Kenny Bernstein could provide direction in marketing. Don Shumacher, Bob Gilbertson, Gary Scelzi, and Jim Head have all had to deal with the real world of paying the bills in a private enterprise.
Forrest Lucas and the Worshams have built businesses and know how to get it done.
They also need to have a high level group of track operators involved, particularly those who run privately owned facilities. Private owners have skin in the game. People such as John Bandimere could help HD get started quickly.
Cheers,
Ed
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  #19  
Old 08-24-2007, 11:45 AM
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Re: Marketing 101

Whoops! "Prodessional" was intended to be "Professional."
Fat fingers.
Cheers,
Ed
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  #20  
Old 08-24-2007, 05:39 PM
DeVallion Piper's Avatar
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Re: Marketing 101

Quote:
Originally Posted by Wayne Hebert View Post
NASCAR does a great job of marketing.. Look they have ads on all and any webs site they can including NHRA.COM. I know it's beating a dead horse but I find it funny that NHRA talks about the next level with HDP and they have there house web site runnig ads for other forms of racing. It seems kind of wrong to me.
I think that's a weird Googleism, when I surf on to NHRA.com over here I get google ads for Tokyo apartments and such.

D
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