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Re: Marketing 101
I would suggest to HD Partners that they begin their administration of the Prodessional series by assembling an advisory group of the top business people in the sport. I mean, of course, Forrest Lucas, Evan Knoll, Kenny Bernstein, Jim Head, Don Shumacher and countless others who have demonstrated the ability to manage a business enterprise.
I know that Mike Ashley and Kenny Bernstein could provide direction in marketing. Don Shumacher, Bob Gilbertson, Gary Scelzi, and Jim Head have all had to deal with the real world of paying the bills in a private enterprise.
Forrest Lucas and the Worshams have built businesses and know how to get it done.
They also need to have a high level group of track operators involved, particularly those who run privately owned facilities. Private owners have skin in the game. People such as John Bandimere could help HD get started quickly.
Cheers,
Ed
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