Billy, I'm not bashing IHRA, I grew up going to their races. But how long will the fans put up with performances like Saturday afternoon? Maybe they don't care. Maybe they will, eventually. Maybe IHRA needs to switch to all evening sessions for qualifying and elims. I know I would love it. Would also like to see them go back to Darlington. But, we will be back to the Rock in October.

I believe that a strong business to business effort needs to be undertaken by the NHRA. I mean, for example, that Powerade's parent, Coca-Cola, could undertake to engage in some joint marketing effort with one of the many restaurant chains that use Coke products, exclusively.
We have seen this kind of thing when a team honors a particular sponsor or product which is not a major sponsor. I believe, CSK did this with a particular brand of parts supplied by one of the companies whose products they sell. Another example would be the combination at Kalitta Motorsports which put DHL on Scott's car and which, I believe, grew out of an existing business relationship with Kalitta Air.
These deals don't have to take the form of major sponsorships of individual teams. Special sponsorships like the Full Throttle Pit Crew Championship and the Budweiser Shootout demonstrate ways in which a sponsor can contribute.
Imagine how much stronger the LODRS series would be if a major fast food chain would become the "presenting sponsor" and assist by publicizing the events in each community.
We will also do well if we remember to give the sponsor more than they paid for. Many of us who post here are racers in our own right and have sponsors for whom we try to return big rewards even when their contribution is relatively small. We are a dedicated bunch and the Pros that I know are, as well.
I'm not here to defend Wal-Mart, but they put no one out of business - their customers did!
The sponsors and the fans are our customers.
Cheers,
Ed

Yay Yates is good through AT LEAST Bristol!!!! Sweet I'll have to stop by in Bristol and say hey!

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HOLLA!!

Is the name Groom or Gloom?