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UPS is not the only guilty party.
When was the last time you saw a John Force Castrol commercial? You would think they would try to capitalize on umpteen championships and the biggest star in the drag racing galaxy, wouldn't you?
Kudos to Valvoline and Q for including drag racing in their recent national spots in heavy rotation.
I do like the idea of cross-promotion. I think Brandon Bernstein and Junior would make a fantastic Bud commercial, have Junior ask Brandon to borrow his ride for a few minutes and then cut to the Top Fueler coming off the banking at turn 4 at Daytona rocketing towards the start/finish line as the announcer in the background announces Junior is on pole with a new track record. It would have to be CGI of course, but it would still be cool.
I think there is huge potential with the UPS thing too with Dale Jarrett and Vandergriff. It would certainly be a way to maximise marketing value for all parties involved.
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Think Intergalactically. Act Interplanetarily.
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