That Lucas' scaling back it's sponsorship $$$ to other race teams hasn't even garnered a mention in the midst of all the Evan Knoll news? NO More Bernstein, Jim Dunn, and who ever else there is.

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Shift for Brains!!!!

Summit Racing and Kenny Bernstein Racing Team Up for 2008


DRC describers Brandon as Budweiser/Lucas Oil Top Fuel Driver......

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"The Doctor"
www.wannaberacing.com

RUT-Ro here we go again... Deja Vu all over again.. "yogi bera"

Remember this game is 90% Phyiscal and 50% mental... "yogi bera"

PS I live about three miles from Yogi's museum and his house. We love Yogi..

What are you REALLY saying with that, Bobby? Where are you coming from? What are your motives? Who are you trying to work over for a buck this time?

Now he's after Lucas money!

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I'm an optimist. My glass is 1/4 full, not 3/4 empty!

Did the Lucas' all of a sudden pull allocated money or did they just choose not to renew some sponorships?

Hey Joe, where did you notice that, I'd like to hear more.

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Old Fogey Racing Ltd.

With Brandon and Morgan being "Buds" I don't think Bernstien has anything to worry about there.

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"I'm pi$$ed at all most everthing."

Lucas is still on the sides of Bernstein's car in the NHRA new car gallery.

On February 28, 2006, it was announced that Lucas Oil had purchased the naming rights for $120 million over 20 years. The facility had previously been referred to as Indiana Stadium.

???? maybe that has something to do with drag cuts?

i believe that joint opens this upcoming nfl season

For want of a better term, that is "only" $6m a year, plus the "freebie" exposure they got with the announcement. I think that it is an excellent investment on Lucas's part.

I would expect that Lucas could "buy out" of that contract if needed. Can they simply arrange another backer? Does anyone know how those deals work.

My last $20m investment wasn't in a Football stadium...

I did notice that Dixon's car now has RED LINE OIL signs on it instead of Lucas. Thats great to me, the people at RED LINE OIL are very nice and their products are great. They are also one of my sponsors.

Dave

Lucas has the naming rights to the new stadium the Indianapolis Colts will be playing in next year. They are tearing down the Hoosier Dome where they currently play.

I kinda thought this is old news... like around Richmond or V2 last year...

d'kid

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Originally Posted by Rick Rzepka
On February 28, 2006, it was announced that Lucas Oil had purchased the naming rights for $120 million over 20 years.
For want of a better term, that is "only" $6m a year, plus the "freebie" exposure they got with the announcement. I think that it is an excellent investment on Lucas's part


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I was wondering how these naming rights deals are structured. I would be surprised if they were 20 equal payments of $6 million. Rather, a relatively modest upfront $# with escalation for future "value"

Somebody know for sure?